Every business needs a website. Fact.
That’s right. Needs. No matter how long you’ve been trading or the industry you’re in, if you want your business to succeed, especially in this day and age, you need a website.
We get it. There’s a lot of reasons your business doesn’t need one — or so you think. It’s all too often we hear: “I have social media, I don’t need a website.”, “I can’t afford one and it’ll take up too much of my time.”, and let’s not forget “My customers don’t find me online, it’s all by word of mouth.”
The reality is, social media isn’t good enough anymore and a website doesn’t cost the earth, in fact, it’s an investment that will actually save you time.
If you’re still not convinced, then we’ve written this blog post especially for you! So grab yourself a cuppa, indulge our creative literary skills and find out the 5 main reasons you need a website to stand a chance!
#1. If you’re not online, customers won’t find you.
This one seems obvious, right? Wrong.
You’d be surprised how many people overlook the fact that if their business isn’t online, their customers just aren’t going to find them. Simple as that.
Think about it. When was the last time you looked up a business in the Yellow Pages? Years ago? You’re not alone. In 2020 about 95% of the UK’s population (63.5 million) was online.
Your customers are, so why aren’t you?
Every business needs an active online presence. “But I have social media, I don’t need a website.”
Social media is amazing, agreed, but it’s unresponsive to Google, time-consuming and requires you to work, whereas a website is the opposite and works for you — more on this later.
Everyone has access to the internet (even your Grandma), and rather than looking at the paper or asking your neighbour Terry, it’s much more convenient to just “Google it”.
It’s a no-brainer!
Without a website, when a customer Google’s your business they won’t find you and you won’t find them.
Solution? You need a website. With a website, your business will be staring the customer in the face (especially with Google My Business), and instantly your business will be trusted. Then it’s up to our 5 star rated exceptional website design in Hampshire to win over website visitor and make them a fan of your business!
Which leads nicely into reason #2.
#2. It builds trust and credibility.
Be honest. We all judge a book by its cover.
Why? Because first impressions count. Your website allows you to make a strong first impression with an exceptional website design. We’re such a strong believer in this fact that our main slogan is:
“You only get one chance to make a first impression. Make it exceptional.”
It’s a fact. Having a website is an incredibly simple way of boosting your business’ reputation, especially since nearly 100% of your customers are online.
Plus, in 2020 84% of shoppers turned to the internet before trying out a small business. So, if you don’t have a website (or it’s a bit naff), not only are you at risk of looking like you’re unable to live up to a customers’ expectations, but those would-be customers will start to question why, and suddenly your competitors will become much more attractive — even if your business is actually the bee’s knees!
Brucie Bonus Tip:
With a website, you can have a branded business email address (like [email protected]) which adds credibility to all of your correspondence, especially if you’re using a basic email like [email protected] at the moment. Plus! Your website is the number one tool to help your business stand out from the crowd and the perfect platform to showcase your business’ awards, customer testimonials, and certifications!
So make sure your business looks credible to a customer, get an exceptional website, look better than the competition and help your business to succeed online!
Speaking of competition, that leads us nicely into reason #3 — we’re getting the hang of this!
#3. Your competitors have one — don’t get left behind.
Too cliché? Maybe, but it’s true. If your competitors don’t have a website, they will soon.
If you consider the points we’ve mentioned so far, and your competition already has a website; they already appear credible and trustworthy to customers; they’re already showcasing their business and building a brand through their website; and perhaps most relevant here, they’re being found when customers search for them on Google; and that’s just from reasons #1 and #2!
So, how can you beat them?
You need a website of your own. It’s as simple as that. With one, you have the perfect opportunity to showcase what makes your business different. Stand out, don’t be just another brick in the wall. Don’t let your competitors dominate the market. Get ahead and level the playing field with your own website!
We totally get it.
A website costs money and as a small business, it doesn’t seem like it’s the right choice, especially when social media is free. But, a website isn’t a cost, it’s an investment, and it’s far more cost-effective than other forms of marketing like PPC, print and radio. Plus, it can be very hard for small businesses, new or old, to break through the barriers and algorithms on social media.
Think you can build a website yourself? Maybe, but, approach this with caution and be weary of free website builders (like Wix and Squarespace), because as much as they may appear like a brilliant cost-saving ace up your sleeve, they more often than not yield an unimpressive result which can cost you time and money.
The important thing to remember is you get what you pay for. Choose a website designer with a portfolio you’re happy with, and if that’s us, drop us a line today — we’d love to hear from you!
#4. It saves you time.
“Your extra hour in the day” is a saying usually associated with personal assistants. But, it works for your website too.
Think about how much time you spend answering the phone or replying to messages from customers asking the same questions. We bet it’s about an hour a day — maybe more. That’s at least 365 hours a year you’re wasting answering the same questions!
If a website can do it all for you, why don’t you have one?
Think about what you could spend 365 hours doing. More important things, right?
You need a website because, with website design in Hampshire, all your customers’ questions are answered in one place, easily accessible 24/7. Plus, it gives you the opportunity to convert the would-be customer into an engaged one — because they’re already on your website (your digital and 24/7 business premises).
Which, for the final time, is an amazing segway into the next reason!
#5. It’s working 24/7 — even if you’re not.
Ever wanted to be like Dolly Parton? “Working 9-5, what a way to make a living!”
With a website, you can.
You no longer need to spend every moment of the day (and night) promoting your business, because your website is hard at work for you, and it’s doing so 24/7 with on-site SEO — your website is your #1 salesperson!
On-site SEO? It’s like your digital superpower!
It’s what helps to get your business searched, seen and clicked on Google, and to drive conversion by reaching your target audience when they’re looking for you specifically. Well optimised on-site SEO can help your business to rank for specific keywords and attract a steady stream of new customers — for free!
With a website built on WordPress, you can benefit from lots of free and paid SEO plugins that make it easy to optimise your website for on-site SEO without any training.
We use it for our own website and all of our client’s websites due to its clean and simple user interface, performance and industry-leading support. It’s the stand out winner by far — Rank Math is even “Recommended By The Best SEOs On The Planet” such as SEMrush, MOZ and Ahrefs.
“But my customers find me by word of mouth. I don’t need a website.” Wrong!
We’ve said it before and we’ll say it again, in 2020 84% of shoppers turned to the internet to support their purchases. That means customers are still going to Google your business, even if their best friend Sally says you’re top of the class. Don’t be invisible to the internet. You need a website, or you’ll be left behind.
So, does my business need a website?
The question isn’t “Do I need a website?”, it’s “Can I afford not to have a website for my business?”
No, you cannot afford not to have a website in 2021 and beyond. You need a website for your business if you hope to succeed. It’s one of the best investments you can make in your business’s future. So if you’re going to do one thing for your business today — make it getting a website.
Before you go!